Marketing Notes, Week Ending 10/26

Marketing notes from the week:

“How hard is Instagram, how much work will I have to put into it?”

It’s hard.

If you want to do it right, it’s almost a full-time job (no exaggeration). For most of you, the best thing you can do is simply make sure you’re on IG, use your normal handle, and begin to work in business content along with your personal. IF you prefer not to cross pollenate the two, create a second handle @FirstLast_Finance. IG marketing is a lot of work and to do it right you’re going to have to invest in marketing help.

“Do we really need to be doing this? Is it necessary?”

I get it all the time. Whatever this is; IG, LI, YT, email, website, consistent marketing, etc… No you don’t need to be doing this. It’s up to you, do you want to be more in front of your ideal clients and present, or not? If you’re happy with your growth trajectory and business as is, then no, bag it if you want. If you’re not happy with your current business and want to grow, do something about it and give yourself a chance at more conversations (content marketing).

“I feel like the blog is important to have for SEO purposes”

I’d rather you spend your time doing 25 other things than worrying about a blog, but if you think it’s important I’m not going to fight you on it. If you still believe there’s SEO value to it, here’s my suggestion and save yourself time: Concentrate on a good email newsletter and reuse that content as the basis for your blog.

“That platform hasn’t generated anything for us to date”

One of my favorite conversations—So what would you like to do about it?

If we’re being real with each other, you have two choices:

1) Quit focusing on the platform b/c it hasn’t generated anything for you, or
2) Do and create better marketing and put more work into making it work for you?

I fear this bull market has created a lot of fat & happy. Business has just happened and/or AUM organically goes up.

The question for you: Are you and will you be top-of-mind when people eventually need your help?

Sit on that for a second—for real.

Love you all, have a great week.

Corey