Marketing Notes, Week Ending 10/5

“When the student’s ready, the teacher appears.”

Don’t know when I first heard it or who should be credited, but it’s one of my favorite quotes.

That quote is why I push consistent content so heavily on you all. You NEVER know when your next ideal client will be ready for your help, so make sure you’re in front of them for when they are.

Here are my notes from this last week of client meetings:

• Medium team: 

  • We reviewed what content marketing should be a focus at the moment (can’t do everything)

  • Business card and stationary updates

  • Event sponsorships (how to improve, what should be a focus, where to spend money, where to save it)

  • Began brainstorming future marketing content and literature

• Small team:

  • Discussed marketing ideas

  • Should we increase/add future calls-to-action within video/audio?

  • Paid ads (boosting content) on Google/LinkedIn?

  • Beginning to explore an Instagram presence

• Solo producer:

  • Discussed balancing content creation with client work (can’t do it all)

  • Overcoming overwhelm

  • The importance of addressing client questions in videos for engagement and growth (shorts and fulls)

• Solo producer:

  • Compliance is a drag, how we need to overcome it

  • Regret and feeling of failure for not getting more done in the past, let’s put tomorrow behind us and focus on what we can still control… tomorrow

  • Starting with some foundational items and we’ll add to our plate as we go

Have a great week all

Corey