Marketing Notes, Week Ending 12/7

Look, most of us can’t assign attribution to any of the new conversations and business opportunities coming our way. 

New prospects aren’t telling us, unless we ask, which majority of us aren’t doing. 

So where’s the business coming from, what’s the path to get to you, what’s the journey?

Sure, you can simplify some of it: “Referrals.”

But what was the referral’s journey? Did they research someone else ahead of the conversation that led to them calling you?

Were they referred and then did some digging? What did they find that tipped the scale in your favor? 

Worse, what about the one’s that were referred, did their research, and couldn’t find enough about you to tip the scale and they ultimately went with option 2, 3, or 4?

The thing with marketing and why it’s so important and so hard:

1. You can’t over do it, you can’t share and have too much

2. You literally have no idea what people are looking for behind the scenes, what’s resonating, and why it lands for that person?

3. The teacher (you) appears when the student’s ready (them) – you cannot time your marketing and message

We all have capacity constraints, so it’s stupid for me to sit here and realistically tell you, be in all the places all the time with the best content in the industry. Impossible - Dumb. 

But you’ve also go to be real with yourself and if you’re sitting back reading this and you actually want greater things for your business and want to ensure that your pipeline continues flowing, ask yourself:

Are you honestly doing enough, in enough of the right places, with a strong message that confidently and creatively communicates your value? 

Seriously, are you proud of it? 

Play this game with me real quick: You’re at a large 8-10 person round table, wedding style for an event, 4-5 couples, dressed up having a good evening, all in different industries. 

The conversation swings to you, what you do, and the question: “Oh I’d love to know a little more about your business and what you do, this is something we’ve been talking about… where can we find out more?”

Would you be able to say:

“Honestly, I’m in all the places, quick Google search my name or [company name], we’ll show up. I’m most prevalent on LinkedIn and YouTube, or _______ and _________, my website, I have a newsletter. Would love for you to check it out and would love to have a conversation some time.”

If you could confidently say that (knowing full well that they might Google you right then and there), then you’re so good. Keep moving, keep growing. 

If that gives you a little pause, find someone to help you work on it. 

Corey