Marketing Notes, Week Ending 2/16

Welcome to my newsletter. I’ll be sending this every Sunday night with the hope that it adds some marketing fuel and provides ideas as you head into the new week.

You’re receiving this because:

• You’ve asked to be added, or

• I have your email from past conversations and I added you
  

This newsletter won’t be rocket science. Just a culmination of my notes from the week. I hope it helps (if you hate it, please unsubscribe).

“I’m struggling with marketing right now—I’ve got nothing in the tank.” Stop forcing it and take a break. Step away, set a binary date on your calendar, don’t come back until that 📅 date. I push consistency but if you’re forcing it you’re doing yourself a disservice. It happens to all of us. Walk away and allow yourself to rejuvenate. The world will be here when you come back, and your message will be better for it.

“I feel like I’m just saying the same things over and over. I can’t imagine that my audience is still interested in it.” 

1. If you consider yourself an expert in your niche, you’re going to be saying a lot of the same things, the trick is saying them in different ways.

2. Start recording yourself in authentic form as you’re naturally delivering your message to clients and prospects. Record your Zoom meetings, either via the PC or use your phone or an external camera. All of us create our best marketing when we’re delivering it naturally in real-time.

If you’re nervous about the client/prospect confidentiality, tell them: “Sam, a little housekeeping here, I’m recording this conversation. I would never share or distribute your side of the recording, but if I say something incredible, I want to make sure I capture it.”

“I’ve already used that (collateral), can I reuse it?” Let’s not get too BIG of a head here and assume that just because you posted it once that everyone in your community saw it. Always replay and remix your greatest hits. I wouldn’t reuse the same thing weekly or even every couple of weeks, but remixing in your best stuff every once and a while is a great strategy.

And God forbid, someone in your audience saw it the first time, seeing it again isn’t turning them off, in fact it serves as another reminder.

[Content] “I’m a little embarrassed to look silly in front of family, friends, and colleagues.” 

❗️Hard stop.

A few raw thoughts:

• This is business. We’re here to make money, provide for our families, and help people.

• High school was a LONG time ago.

• Imagine explaining to your children that you didn’t do something that could benefit the family because you were embarrassed about what Tom down the street might say? That hurts.

If you found this helpful and have friends, colleagues, or family in financial services that might benefit from reading a few raw marketing notes every week, I’d be thrilled if you shared this with them.

I hope you have a great week, thanks for reading.

Corey