Marketing Notes, Week Ending 3/9

Here’s what I’m seeing and hearing this week (not related):

• Straight-up marketing fatigue

• “I’m out of things to talk about”

• “To be honest, I have marketing intentions and then I get distracted”

• “Between you and me, I wish there were an easy button. This just feels like too much work for the hope and prospect that it might generate new business”

• “Okay, what’s next? I’ve provided the education, where do I go from here, what should I be doing?”

You’ve heard it 1,000x but one more time won’t hurt:

People don’t hire personal trainers because they want to remain OUT of shape

People do not seek doctors because they’re feeling spectacular

People don’t hire specialty contractors to not improve their home

My point is you call these professionals because you want to improve something.

The same EXACT thing applies to your business.

No one’s calling you just because. They’re calling you because they seek professional guidance and help with their finances.

So, the question is: Will you be in top-of-mind and front-and-center when they decide “it’s time?”

For most of you the answer is “No.”

Hard truth—and humbling.

However, given the internet and everyone’s capacity to work nationwide with clients, there’s a GREAT chance your ideal prospect gets nabbed by your better marketing online contemporary.

If you want that business:

1. You need an audience of ideal clients

2. You have to show up in front of them often

3. You have to present and share examples of how you solve their problems

4. The hardest part: You have to do this creatively, professionally, and in a manner that earns their positive attention

We’ll tackle more of this in a future newsletter, but if you want “mail it in” half-ass results, then you can keep on with the “mail it in” half-ass check-the-box, white label, ChatGPT marketing.

Crap effort, crap result. Quality effort, quality result.

Hard work is what it takes and it’s not for everyone.

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This week’s newsletter wasn’t a fun one, but it’s a necessary reminder. I hope it might be a jump start for many of you.

If you find yourself in a rut, maybe use this as the motivation you need to make this upcoming week one that enacts positive change in your business.

Thanks for reading.

Corey