Marketing Notes, Week Ending 4/20

Happy Easter everyone. I hope you were able to spend time with family and loved ones today.

We found our way to the ballpark late this afternoon after spending the morning with family.

As we all prepare for another week, I want to propose an idea:

What if the digital metrics were turned off—you couldn’t validate in the short term any of your marketing?

If you can go there with me, what would you do?

Would you bag it, claim you can’t measure its reach or potential impact and therefor deem it a waste of time?

Or

Would you keep doing what you think is right, publishing content and trying your best to get in front of your ideal audience as often as you can?

I think about this a lot.

When my marketing receives less than expected results, metrics, etc., I ALWAYS remind myself that 1) something is better than nothing, and 2) all it takes is “one” of the right person to see it, and/or be inspired by it, to potentially change the trajectory of my business.

Remember this: We all start at zero and your goal is likely not to become an influencer. The metrics and their availability may do more harm than good…

Enjoy your Sunday evening, and as one of my close friends always reminds me, start with a strong Monday.

If you found this helpful and have friends, colleagues, or family in financial services that might benefit from reading a few raw marketing notes every week, I'd be thrilled if you shared this with them.

Thanks for reading.

Corey