Marketing Notes, Week Ending 4/6

As I go through my notebook to see what I have to share this evening, I’ve found this:

Telling your ideal prospects in as many ways as possible; Who you help, how you help them, examples and situations of conversations you’re having and problems you’re solving, continues to be the greatest marketing return that I’ve seen.

Any and every time we (us, me and you) aim to hire a service provider, the greatest thing we can find to confirm our search is: Who do they help, do they match my situation, does it appear that they know my problems and what to do to help me fix them, could I trust this person?

Working on client content this past week, I simply cut and edited a short portion of a conversation they were having in which they reflected on how they helped their own client recently and it couldn’t be a better commercial for them and the future of their business.

It checked all the boxes: Who they help, the situation, the problems, how to fix them, and it evoked trust.

👆 Now their goal is to get their ideal audience to see and consume it (we’ll expand on this another time).

The bottom line is that people that do want to hire you, you simply need to provide the confirmation they’re seeking.

My services: I’m currently able to take on one new content client ($4,000/mo), I have several openings for monthly consult clients ($700/mo), and the One Hour Marketing Power Hour ($400) seems to be a good solution for those who aren’t quite sure what they need.

I hope you have a great week, thanks for reading.

Corey