Marketing Notes, Week Ending 5/18 — Late

I’m a little late getting this out tonight, but it’s a good quick message worth sharing.

No shade to anyone specific, but I’ve been hearing these two words WAY too often and they’re a waste of your money and ironically the reason your marketing doesn't work:

"Automation" & "Efficiency"

Marketing that moves people is not efficient and is rarely automated.

Our businesses are built on trust and relationships, not CPG funnels and tap-to-buy ease of use.

Coming soon on this list is your reliance on "ai.”

Use artificial intelligence an an assistant, not a replacement.

I hope you all had a great weekend and have a great week.

Corey