Marketing Notes, Week Ending 5/25

No one will ever characterize me as a country music person, but I’ve been up at the lake all weekend and it lends itself to the genre—this new Morgan Wallen album is no-skip. Highly recommend.

Tonight’s message: We have to and then we get to.

I’ve been trying to teach my kids a little of this lately: We have to do this, which will allow us to get to do that.

Your newsletter, your videos, website updates, digital content, social engagement; all of it. You do it, you do it well, and in turn your business grows, and you get to.

Don’t mistake this for permission to mail in “the have to.”

If we want to do the extraordinary things, if we want to really win, our “have to” has to be executed at a high level.

If you want average things, do average things. If you want special things, you have to do special things.

I hope you’re all having an incredible Memorial Day Weekend 🇺🇸

Corey