Marketing Notes, Week Ending 7/6

A good industry friend reminded me recently; we’re at the halfway point (of 2025). Big theme that I’m seeing rear its head are the marketing “programs” that are built on hacks, funnels, and hooks that promise business changing leads.

I don’t know if it’s the summer shortcut szn, or just the marketing flavor going around, but here’s a good barometer toward the truth and whether or not those programs might work:

Think back of the past 12, 24, 36, 48 months.

Who are the one’s (the marketers) that are still around, that still appear to be operating successful businesses, growing, and catching your attention?

What are those people peddling and how are they doing it? How are they staying in front of you? Why are they still in business?

Back to your business…

Your best prospects, your best clients, they’re the ones with real assets and real complexity and are seeking real relationships. They’re not the one’s biting on clickbait, ebooks, gates, hooks, gimmicks, and funnels. They’re paying attention to what’s in front of them; does it build trust, add value, offer confidence? Do these people show up consistently with clarity, relevance, and substance?

Consistent, honest, and thoughtful content, whether it’s a monthly newsletter, regular LinkedIn posts, IG or FB, short videos, or long-from YouTube, you’re building something far more valuable than a blind lead list: you’re building authority and confidence.

Let’s all aim to become the person our prospects trust before we connect privately.

Is it slower? Yes.
Is it harder to track? Yes.
Is it often more expensive? Yes.

Does it work? When done right, yes, every time.

The successful advisors and firms I work with don’t want to be influencers. They want to be trusted, have proud clients, and be referred. They want to attract clients who align with their process and value their expertise and relationship.

Let’s all have a great week.

I’m here if you need me.

Corey