Marketing Notes, Week Ending 8/3

When the student's ready, the teacher w

Keep this in your back pocket when you question your content and whether…

  • it’s worth it

  • you’re tired

  • you have nothing (you think) important to share

  • no one “likes” 👍 it

  • there’s so much already

  • who’s looking at it, even?

When the student’s ready the teacher appears

I go back to this all the time and here’s the proof:

Most of you know, I’m a marketing consultant and I manage the creative output for more than a dozen small financial firms. With that, collectively we all share the same experience from new prospects:

“I’ve been following your content for a while, I’m ready to get some help, are you currently taking new clients?”

Here’s your quick reminder about the opportunity in front of us by consistently sharing great content:

  • You remind your audience that you’re the expert in the industry

  • You remind your audience that you know how to solve their problems

  • You give your audience confidence that you can help them

  • You’re most recently top of mind, so when they’re ready, you’re who they contact

When the student’s ready the teacher appears—trust me.

Have a great week and I hope this helps you.

Corey